Writers Choice


Many digital and social media sites are widely used in marketing strategies.

Create a 13- to 15-slide presentation with detailed speaker notes and visual elements.

Complete the following in your presentation.

  • Identify a company that could benefit from better use of social media.
  • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
  • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
  • Determine key performance indicators to measure the success of the online strategy.
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