One popular sequential request strategy is “That’s not all” (TNA). The TNA strategy involves: (1) initially offering the audience a product at a high price and (2) before they have a chance to respond, offering them a better deal by reducing the price or adding a product (i.e., “sweetening the deal”). The TNA strategy is highly effective and is frequently used in infomercials. Do the following: (1) go to YouTube ( and find a short infomercial about a real product that uses the TNA strategy: (2) post a link to the video or embed it in your post; (3) state the product being advertised; (4) state the original offer; (5) state the improved deal; and (5) discuss how effective you think the infomercial is and why. You cannot select an infomercial that another student has already selected

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