Rhetorical analysis essay

For this assignment, you will need to find an advertisement (no commercials!), identify the argument that it is making, and discuss whether or not the argument is effective. You will be expected to look specifically at the text’s appeals to logos, ethos, and pathos, and to determine how these rhetorical devices function within.

Before beginning your draft, you will need to post your ad in a forum and get my approval (I will let you know if you need to choose another ad). Once you have been approved, you can begin working on your essay immediately. Essays should be titled, typed, and double-spaced; they should also be a minimum of 3 pages long. I’ve included a picture of a properly formatted MLA essay, but if you have any questions don’t hesitate to ask.

Please keep in mind that the purpose of this essay is to explore the effectiveness of an argument being made and not to take a stance on the argument being made. To that end, you will need to describe your ad in detail and discuss each of the rhetorical devices mentioned above. Make sure that there is a clearly stated thesis in your introduction, and that your conclusion ties up any loose ends and highlights the significance of the essay you’ve written.

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