Reflect on how you would make a decision

Read:

• Unit 7: Reading Assignments [Attachment]
• Ktalmassov, K. (2019, April 3). Hierarchical Bayesian Modeling in R for marketing program evaluation. https://medium.com/@italmas2010/hierarchical-bayesian-modeling-in-r-for-marketing-program-evaluation-bc4674e69ff1
• PyMC Developers. (2020, November 1). A Bayesian approach to media mix modeling by Michael Johns & Zhenyu Wang. [Video] YouTube. https://youtu.be/UznM_-_760Y 

For the ESSAY:

• Reflect on how you would make a decision by 
  • identifying several important criteria, 
  • their weights, 
  • and the scoring of several alternatives. 
• Explain which alternative would be preferred according to the Bayesian approach. 
• Which would be preferred by a conjunctive approach?
• Which would be more appropriate? and why?

***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.