The purpose of this case study is to let you apply the concept of strategic management facing a specific company. The case provides you with experience of the strategic management problems that an actual organization, Amazon, faces. The case presents an account of what happen to Amazon over a number of years. It chronicles the events that Amazon has to deal with, such as changes in competitive environment, and how they respond to these challenges through corporate and business level strategies. The cash shows how functional-level strategies can help a company achieve superior efficiency, quality, innovation, and customer responsiveness, leading to competitive advantage.
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