Students will use or research a company in which they are familiar with and detail the behavior and perception of risk (an emphasis on the evolution of the company’s risk management paradigm). Specifically, this paper should address four primary areas: (a) Describe the company’s existing perception of and behavior towards risk; (b) Analyze and explain/justify the internal and external factors that have influenced and contributed to the existing risk management perception and behavior; and (c) Describe how the firm’s perception of risk has generated and transformed into its risk management methods, techniques, and tools. From a general perspective, with respect to the firm’s evolutionary path in the area of risk, is its prevailing risk management system effective? Why or why not? This essay should be between 5-7 pages, in APA format, with 4 or more professional references beyond course resources.