Positioning Statements paper

My fashion boutique is called Camp BKK from Thailand

1. Who the consumer is, demographically, and their lifestyle. 

2. What is the brand image?

3. Comparison: Relate this boutique and a boutique similar in emerging countries (product/ price/ consumer) 

4. Compare the consumer Image/ pick a product that represents the boutique(key item) and compare it with the other boutique’s key item. How is my boutique standing out? 

5. Summary of why does the customer need this product, social reason or ego reason, or self-actualization reason. 

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