Please read the notes and answer questions 1-2 below


Please use/read my notes in attachment before starting the paper for your understanding of this assignment and next Please pick a company of your choice, here are a list of a few examples, Microsoft, Apple, Amazon, Google. you may use outside resources to help you write this paper.

Recap your understanding of the Basis for Customer Value.

1. Pick a company of your liking and state if it is a Broad Market or Narrow Market,

2.  and decide if its a Low Cost (cost vs focused cost) Vs Distinctiveness – type of Differentiation (differentiation vs focused) or if they are Integrated

max word count – 250 or more

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