global business strategy individual essay

Sources have to be peer-reviewed.
No need for the executive summary; avoid too many headings

The student should search the information (e.g. research articles, newspapers, and online media outlets) relevant to the case and analyse the case question through reference to relevant concepts and frameworks introduced in the unit(Global business strategy).

Case background: In October 2014, Chinese PC maker Lenovo completed a deal with Google to acquire the Motorola Mobility smartphone business for US$2.91 billion. After the acquisition deal was completed, Motorola Mobility became Lenovo’s wholly-owned subsidiary. Lenovo’s CEO Yang Yuanqing stated, “The acquisition of such an iconic brand, innovative product portfolio and incredibly talented global team will immediately make Lenovo a strong global competitor in smartphones.”

Assignment Question: To what extent can acquiring the Motorola Mobility smartphone business help Lenovo achieve a sustainable competitive advantage in the global smartphone market? And why? Search information (e.g. academic journals, books, business magazines, newspapers and other media outlets) relevant to the case and answer the case question by applying relevant theoretical concepts and frameworks

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