Decision making

Read:

• Unit 7: Reading Assignments [Attachment]
• Ktalmassov, K. (2019, April 3). Hierarchical Bayesian Modeling in R for marketing program evaluation. https://medium.com/@italmas2010/hierarchical-bayesian-modeling-in-r-for-marketing-program-evaluation-bc4674e69ff1
• PyMC Developers. (2020, November 1). A Bayesian approach to media mix modeling by Michael Johns & Zhenyu Wang. [Video] YouTube. https://youtu.be/UznM_-_760Y 

For the DISCUSSION POST:

• Use Unit 7 Reading Assignments to come up with ideas for each of the examples below.   
  • (1) Come up with an example of a purchase decision referred to affect. 
    • In retrospect, whether or not the purchase decision was wise, how appropriate was this process?  
  • (2) Come up with an example of a purchase decision referred to an external authority. 
    • In retrospect, whether or not the purchase decision was wise, how appropriate was this process?
  • (3) Come up with an example of a purchase decision referred to an intentional randomization. 
    • In retrospect, whether or not the purchase decision was wise, how appropriate was this process?

***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.