Consumer Behavior- Maslow’s hierachy

1) How could Maslow’s motive hierarchy be used to develop a marketing strategy for Chipotle Mexican Grill? Discuss it in detail. 

2) Find and describe two advertisements that appeal to each level of Maslow’s hierarchy. Explain why the ads appeal to the particular levels and speculate on why the firm decided to appeal to these levels. Be specific in your discussion. 

3) How would you use emotion and brand personality to develop a marketing strategy for Honda Civic Hybrid? Elaborate on your response.  

Note: A marketing strategy is based on a target market and 4Ps which are price, product, promotion, and place. If you have a target market and a marketing mix (4Ps) for a specific product, this means that you have a marketing strategy for that market. For Questions 1 and 3, you should discuss how Maslow’s motive hierarchy, emotion, and brand personality can be used in determining each P of the marketing strategy for the product. 

Please use a double-space and 12-point font for your answers. Also, use proper citation/quotation and provide reference sources. Use external sources as well. You are welcome to use a writing style of your choice (APA, MLA, etc.). All answers should be numbered and be in the same Word file.

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