Chipotle’s Socio-Cultural Environment

The socio-cultural environment consists of how consumers, households, and communities behave and their beliefs—for instance, changes in attitude towards health, or a greater number of pensioners in a population. The sociocultural environment will be language, aesthetics, education, religion, attitudes, values, social groups & organizations, and business custom practices. You will now begin to compare the social and cultural environments of the domestic and global cultures of your chosen “Worst” company. (My selected “worst” company is Chipotle Mexican Grill).

Prompt:1.)Identify Domestic and Global Environments (countries) that are in opposing cultural clusters (as identified in International business: theory and practice) and identify which cluster(s) your two countries fit. 

2.)Identify the socio-cultural parts of each country as related to business for your company. You will need to examine these with the aid of Geert Hofstede (see required readings). link: (this link may count as one of the two required sources)

3.)Identify and discuss the various socio-cultural aspects of each country. Do they differ? How? What are the similarities? 

4.)How would these factors affect your company’s business in your Domestic and Global Environments?

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