Case study – Tesla


Watch the video below, and answer the questions below:

Further reading:

Tesla marketing strategy – How Tesla advertising runs on a $0 budget.

Tesla Marketing Strategy 2023: A Case Study

Tesla Marketing Strategy: How Do They Do It?

An In-Depth Look at Tesla’s Marketing Strategy


Q1: Examine this quote from the video:

‘Tesla is a car of today’!

Does the advertising strategy of the company reflect this positioning?

Q2: Has Tesla destroyed the traditional advertising model as we understand it?

Q3? How important is Elon Musk to the advertising message of the company and, what are the dangers that could result from this strategy?

Q4: Can all car companies follow this model of advertising, or is Tesla unique?

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