Beyond Meat Inc. Case Study



-Cases are individual and should reflect your thoughts and analysis rather than the work of others. Do not go outside of the case for information.

-The body of the case should summarize your analyses and recommendations and, thus, be no more than four pages. 

-The appendix of the paper where details are presented can be as long as ten to twenty pages depending upon the case assigned. 

-All written cases are to be double-spaced using 12-point type with a serif font for the body (Times New Roman), and sans serif font for headings (Calibri).

-The report should follow correct form, spelling, grammar, etc.

-The body of the paper should be no more than four pages including your specific recommendations supported by your strategic interpretation of your industry and competitive analysis. In addition, the paper should include appendices, tables, and/or graphs containing your industry and competitive analysis. These graphics must be integrated into the document with labels and captions. Hand-drawn or hand-colored charts or tables are unacceptable. Number the pages. The reader of the report is your instructor; therefore, this is a non-sensitive document since the reader is not sensitive to the information. The bottom line for the document and for individual sections or paragraphs must be easy to find. Provide small chunks of information, with clear logical examples. The style should be business, conversational, and powerful. Points will be deducted for incorrect form, spelling, grammar, etc. Papers that, in the opinion of the instructor, employ disproportionately poor grammar and poor-quality written communication skills will be assigned a grade that is one letter lower than would otherwise be assigned. 

-The criteria for grading written cases include: 

-Evidence of ability to size up the organization’s situation and to identify key problems/issues.

-Use of appropriate analytical techniques, sound logic, and well-supported arguments in evaluating the organization’s present condition and future prospects.

-Demonstration of higher-level critical thinking skills, such as analysis and synthesis. • Evidence of ability to formulate realistic and workable recommendations for action.

-Thoroughness — both (a) scope and coverage and (b) depth of analysis.

-Evidence of ability to use good communication skills with coherent, logical, and carefully edited prose (including the use of charts, tables, graphs, and figures, spelling, and proper grammar).

-Evidence of adequate preparation, pride of workmanship, and display of professional attitude and approach.

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