Question 1 What strategy? Based on the Goodbye GM Europe teaching case, pick and discuss, based on the (class) materials, two key strategical issues and explain why GME was or was not capable of obtaining a sustained competitive advantage compared to their competitors.
Question 2 What do managers do? Based on the Goodbye GM Europe teaching case, discuss, based on the (class) materials, (1) what kind of manager you would hire to head Opel during “the emerging problems in Europe (1998-2008)” (see, p.5-8) and explain (2) what this manager needs to have and (3) what to do.
Question 3 Reading the environment! Based on the Goodbye GM Europe teaching case, how would you relate Structural Contingency Theory to what went wrong in the Goodbye GM Europe teaching case?
Question 4 Lessons learned? Based on the Goodbye GM Europe teaching case, if you had to write a report for Mary Barra (CEO) on what went wrong, what advice would give on organizational structure and why?