Discussion 1Describe how you will measure the performance of your IMC plan as you plan to describe this in your final paper. How will you define success? If your plan does not perform successfully, what will you change about your plan? If your plan performs successfully, what will you change about your plan?Discussion 2What are the different steps in consumer engagement? Pick a brand to identify the various steps they have taken to further the brand’s visibility. (this can be any other brand besides the apple watch).