- Unit 7: Reading Assignments [Attachment]
- Ktalmassov, K. (2019, April 3). Hierarchical Bayesian Modeling in R for marketing program evaluation. https://medium.com/@italmas2010/hierarchical-bayesian-modeling-in-r-for-marketing-program-evaluation-bc4674e69ff1
- PyMC Developers. (2020, November 1). A Bayesian approach to media mix modeling by Michael Johns & Zhenyu Wang. [Video] YouTube. https://youtu.be/UznM_-_760Y
For the ESSAY:
- Identify a major purchase decision that a household or organization would face.
- Identify several different people who would have a voice in this decision.
- Explain the role (leader, veto, consultation, or inform) that each would want to play.
- Explain the role that each should be allowed to play.
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.